Save big during our 2020 Labour Day sale!  Here's a quick overview of all of the deals.  We've added a bunch of new items to our sale section as well as some further reductions.  Normally our sale section is 20%, 40%, and 60% off, we've given you an extra 10%,  so everything that was on sale is now 30%, 50% and 70% off.  You'll find a selection of Naked & Famous Denim specially marked down to $98.  Lastly save 20% regular priced Burgus Plus, Epperson Mountaineering, Erostika, Kamikaze Attack,  Munqa, Raised by Wolves, Schott NYC, Upstate Stock, and Velva Sheen.

We hope you enjoy these special offers.  The sale is on now until Monday September 7th.

The fall brings us changing weather, changing leaves and a new iteration of the Elephant denim, 2020 marks the 9th installment with the Elephant 9 Wild Blue.A 21oz super heavyweight denim with a super heavyweight texture to match.The denim is incredibly slubby and full of character which essentially ensures incredibly fading potential.What makes the Elephant 9 Wild Blue so special is its lighter indigo tone, inspired by classic western wear.With a lighter toned indigo as your starting point, vintage style fades can be achieved that much sooner.Learn more about the Elephant 9 Wild Blue along with detailed photos in our blog.

The Elephant 9 Wild Blue arrives this Friday at 11am EST.  

Find Out More On Our YouTube Channel

Don't forget to Subscribe to the channel to stay up to date with all of our latest content

The Indigo Invitational

The Indigo Invitational is the worlds largest denim fading contest set to begin on October 1st 2020.  We're a proud sponsor of this years event, and would like to invite you to participate.  This is a great opportunity to connect denim lovers from around the world and share in our passion for beautifully faded denim.  And the chance to win some great prizes along the way.  Read the full contest rules and register in the link below.  

The Selvedge Foundation

Making your way though any challenge alone can be tough, that's why we've formed "The Selvedge Foundation".  Taking influence from the greatest pro wrestling factions of old, with the purpose of building a team supporting one another to victory in this competition.  Show your colors and represent team Naked & Famous Denim during the Indigo Invitational with your very own Selvedge Foundation T shirt.

We are taking pre-orders starting today.  With a ship date estimated for mid to late September.

The Naked & Famous Denim Fall Winter 2020 collection is now available to preview.  You can review photos, measurements and pricing.  See something you like and want to be notified of it's release?  Just select a size click the "Email When Available" button, and we'll send you an email the moment the item is in stock. You can also check out the blog post linked below for our release schedule.  Follow us on Instagramfor even more updates about the latest arrivals.

The Protection Face Mask is a reusable washable cloth face mask designed around the CDC recommendation for cloth face coverings to be worn when leaving the home.  The mask features a dual layer design that allows for breathing with little restriction, along with elastic ear loops for a secure fit.

Studies show that individuals with Coronavirus lack symptoms, and even those who develop symptoms can transmit the virus before showing symptoms.  Cloth masks provide a barrier for those who may not be symptomatic from spreading the virus to others.  Protect others by wearing a mask.