Plus: The Evolution of Swimwear

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Reserve your next favorite summer dress today! We're currently in production on our new Summer Polkadot Swing Dress in three colors, plus restocking our customer-favorite June Shirtdress.

The GGR Summer Polkadot Dress is the perfect twirling dress, thanks to its full circle skirt and lightweight fabric! These are made from a very nice high quality cotton fabric that has a little give to help you find your best fit. Each dress is fully lined with a light cotton lining on both the bodice and the skirt. There's a sweetheart bust line, hidden back zipper, and very deep pockets. Available for preorder in Orange, Green, and Blue, in sizes XS-4X.

The GGR June Shirtdress is a gorgeous housewife perfection dress with functional buttons down the front, a hidden side zipper, and a matching tie belt. This beauty has a wide collar to pop up or fold down to add some sass, plus pockets!

Available for preorder in Blue Hawaii and Blue Flamingo, in sizes S-4X.

Take 25% off your GGR Summer Dress Preorder with code "SUMMER25"


(This coupon code applies only to the 5 dresses shown above and does not stack with any other discount.)

 
Ask a Pinup: Maria Salazar

We caught up with Maria Salazar for a quick Q & A! Here's what she had to say:


GGR asks: 

"Q: As a stylish pin up girl, what do you think are the most important accessories to really feel great in your outfits?"


She says: 

"For me, I'd say my glasses are the most important. I currently own about 15 pairs of prescription glasses so I can match them to my outfit. My hair accessories & jewelry also help to create the look I want, but I never feel my look is quite complete without my glasses."


Thanks for your tip, Maria! 🧡

Over the past 300 years, women’s swimwear has encompassed the full range of possible coverage, from 18th century bathing gowns to the itsy bitsy teeny weeny yellow polka dot bikini. Here’s a look at some different styles of western swimwear from the past century.

Thanks to a boost from its inclusion in the Olympics, swimming as a sport increased greatly in popularity around the turn of the century.  The new movies coming out of Hollywood and elsewhere showed glamorous swimming costumes and increased interest in fashionable swimwear. By the 1920s, some swimmers were beginning to transition away from the swimdresses over bloomers, and instead started to wear sleeker sleeveless tunics layered over shorts.

By 1920, Jantzen, a Portland knitting company, had dubbed their creations “swimming suits” instead of “bathing suits” to justify their sleeker silhouettes. Their suits were more figure-hugging and had shorter shorts than any suits previously, and some even featured shocking cutouts around the waistband! Shorts weren’t allowed to be TOO short, though - some beaches employed “swimsuit police” to measure suits and cite women who were showing (what they considered to be) too much leg.

In the 40s, swimwear styles began to more closely follow the dress fashions of the day, including figure-flattering sweetheart necklines and ruching. Two-piece suits rose in popularity from 1943 on, as wartime shortages prompted the US to regulate a 10% reduction in the amount of fabric used for each suit. Though these suits did bare a bit of midriff, navels were still covered and the suit bottoms still hit at the natural waist.

 
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