Introducing JIG muse, your weekly dose of hustle inspiration. Every Tuesday we will slide into your inbox with a fresh list of the dopest items we discovered the week before. From people we admire, to books that drive us and to music that motivates us to keep tapped into that hustle. Without further ado...

@t2oam

Sacramento, California

T2oam is the producer and director behind the JIG commercial. His style is raw and seductive. His motto is 'Every Shot Felt" and that's exactly what his films do, they make you feel. He is the embodiment of a true JIG hustler. 

Tyler, the Creator's GOLF le FLEUR and Lacoste Collaborative Capsule Collection. A collection that melts together French tennis culture and streetwear. Available on July 17th on Lacoste's website and select stores. 

Drama is a duo made up of our friends Via and Nael and they are on their way UP! They are both chefs as well and Nael owns successful restaurants in Chicago and San Francisco. Listen to them on Spotify. 

Bout time to get some weed stocks! 

"Legal weed is taking its place with beer, hot dogs and fireworks as a July 4th staple, according to sales data showing nationwide sales spiked to $400 million or 60 percent above average during the week leading to Independence Day."